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When you enter a Power Purchase Agreement (PPA), you commit to buying a fixed amount of electricity, at a fixed price, for a fixed period of time, directly from a new solar or wind park.

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The new solar and wind park is built as a direct result of your PPA. This means that the PPA is essential for building more renewable energy (it is ‘additional’). And because you pay a fixed price for the electricity, a PPA is a hedge against volatile electricity prices. ‍

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When you buy electricity through a normal electricity agreement (i.e., a 'spot' agreement), you buy the electricity from the wholesale market (e.g. Nord Pool). This agreement does not offer sustainability or price hedging benefits.

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With Reel, you will sign a spot agreement, with the option to sign a PPA to match part of your electricity consumption with fixed-cost, renewable energy.

Your company pays a fixed price for the electricity it buys from a PPA. This gives your company budget certainty and protects against volatile electricity prices and potential price hikes.


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At Reel, your PPA is priced below credible, third-party estimates of the future expected price of electricity. This increases your likelihood of long term cost-savings
(but is not a guarantee of savings relative to the fluctuating market).

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Reel will work with you to craft the optimal PPA to achieve your company’s financial and sustainability objectives. Book an intro meeting to learn more.

Yes, a Power Purchase Agreement (PPA) reduces your company’s
emissions. There are two ways to measure the carbon emissions
of a company’s electricity use:


1. Location-based method: This measures the carbon emissions of the
electricity a company physically consumes.
2. Market-based method: This measures the carbon emissions of the
electricity that a company buys.


A PPA reduces your company’s market-based emissions. With a PPA,
your company buys renewable energy directly from a new solar or wind park,
which is built as a direct result of your PPA. The electricity produced by the park offsets the impact of your electricity consumption.

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A PPA does not directly reduce your company's location-based emissions. With a PPA, your company continues to consume electricity from the electricity grid, which is a mix of all power sources in a given area. One new solar
or wind park is typically too small to significantly change the grid's overall emissions, though each park does make the grid greener.

The process is easy and straightforward:

1. Reach out to our team to tell us a bit more about you. Book a meeting here.
2. Before or after the meeting, you can give Reel insight in your electricity consumption to receive a tailored offer. You can do so here.
3. A representative from Reel will walk you through a tailormade proposal and offer to switch to Reel as your electricity provider.
4. Reel will handle everything related to the switch of electricity provider.
5. You will receive a monthly invoice from Reel for all delivered electricity - just as you do today.
6. Reel will find and offer you PPAs on a rolling basis, and handle everything in the process.

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Note: You must switch to Reel as your electricity provider in order to sign a Power Purchase Agreement (PPA).

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For more on singing a PPA, read our answer to: How can my company sign a PPA with Reel?

Once you have switched to Reel as your electricity provider, you can sign a Power Purchase Agreement (PPA):

1. Reach out to our sales team to book a meeting.
2. Our digital energy advisor will audit your current electricity consumption to create a customised PPA proposal based on your financial and sustainability goals.
3. Once the PPA terms are agreed upon (price, amount, duration, etc.), you will have 2 to 3 weeks to sign the PPA.
4. After the PPA is fully matched (more than one company will sign the same PPA, each purchasing a fraction of the project's expected electricity production), construction of the new wind or solar park will begin. You can monitor the progress on Reel’s platform: Reel Solutions.
5. You will receive a monthly invoice from Reel, covering both your standard electricity agreement and any active PPAs.