Reel is built to be the last electricity supplier you’ll ever need
Climate first
Everything we do must have a scientifically-proven, positive impact on climate change. We are committed to empowering companies to join us in regenerating the planet, and we add to the public debate on climate change.
Innovation and inclusion
We are building a new type of company, based on models from the 21st century. We are inclusive, impact-driven, digital-first and constantly striving to learn. We look for new ways to organise ourselves and take inspiration from the most innovative companies in the world.
Transparency
The electricity market is notoriously complicated, difficult to navigate, and filled with empty promises. We introduce the transparency, objectivity, and incentives that businesses need to take meaningful action. We never promise more than we can deliver.
Built from climate science
Reel was founded at the Technical University of Denmark (DTU) as a spin-off from the globally-renowned Quantitative Sustainability Assessment Group. Based on extensive research, we developed a new framework to measure and mitigate how electricity consumption impacts the planet.
Developed for the market
Our framework enables us to be transparent, and incentivise businesses to take meaningful action rooted in informed choices. We strive to transform how renewable electricity is procured, and empower all companies to reduce their carbon footprints and their costs.
We partner with reliable market leaders to get the job done
Uniquely positioned to accelerate the energy transition
Uncompromising about the climate crisis
We are a team of sustainability experts, business professionals and software developers with a shared mission: To stop the climate crisis.
We have the knowledge
With our combined experience, strong partnerships, and novel approach, we are transforming the market of renewable electricity procurement.
