There is no energy transition without Power Purchase Agreements

Power Purchase Agreements (PPAs) are unique electricity agreements for companies that ensure the construction of new renewable energy projects.

The elephant in the room

The three big problems with 'green' electricity that we are solving

Our approach

Additionality

PPAs bring renewable energy to the grid, one solar and wind park at a time.

Traceability

Account for every kilowatt from your PPA and trace its origin to a wind turbine or solar panel near you - every hour of the day, week, and year.

Long-term partnership

This isn’t just a B2B deal: it’s a partnership. We’re committed to giving you clean energy and real savings for a long time.

Current system

No CO₂ savings

The current certificate system does not add more renewable energy to the grid, and is zero-sum.

No transparency

The current certificate system is disconnected from time and place - a company in Denmark can claim zero emissions with certificates from Spain, regardless of time.

Not future-proof

The current certificate system is heavily criticised and under review. Don’t get stuck in an outdated system.

Normal 'green' electricity contracts come with greenwashing risks

It’s not just about leaving a bad taste in your customers’ mouths. Greenwashing is directly linked to customers taking their business elsewhere.

Our approach

We eliminate the risk

Brand yourself as a market leader with no strings attached. Rest easy knowing that your electricity from Reel is backed by the latest climate science.

We provide the reporting

Climate regulations for businesses are about to get more complex. Reel ensures your compatibility to all reporting frameworks.

We support your comms

PPAs and renewable electricity are complex. But don’t worry. We’re here to make sure you know your stuff, and can talk about it with authority.

Normal 'green' electricity contracts won’t give you the financial stability you need

With normal 'green' electricity contracts, what you pay depends on fluctuating market conditions and certificate prices. With Reel, you protect yourself from volatility in the market.

Our approach

Fixed price and the lowest on the market

No price fluctuations here: you get to enjoy reliability alongside renewable electricity.

Up to 10 years of no worries

When you work with Reel, you get a partner for the long term. We commit to providing you with clean energy for up to 10 years.

Diversification and hedging

Procuring energy from multiple PPAs (wind and solar) reduces your company's vulnerability.

Want to go deeper?

Download our whitepaper “Rethinking electricity”

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Emissions are increasing and will double by 2030

Electricity is the largest source of carbon emissions worldwide. At the same time, global demand for electricity is growing rapidly. Although policies are being introduced to wean ourselves off fossil fuels, they aren’t moving fast enough. Companies have a meaningful opportunity to accelerate the renewable energy transition - so we can effectively mitigate the worse of climate change.

The renewable energy transition needs to be bigger and faster

The global scientific community urges the world to transition to renewables faster and at greater scale. Denmark has committed to covering at least half of its energy consumption with renewables by 2030. And by 2050, the country should be fossil-fuel free. We believe that Denmark can be even more ambitious in its goals, and live up to its reputation as a pioneer in renewable energy.

How you buy your electricity makes the difference

To date, only the largest 1% of companies have had access to electricity that makes a real difference for the climate. That needs to change, starting now. At Reel, we empower all companies — no matter the size — to mitigate climate change directly through their electricity consumption.

We know electricity